---
url: https://mangia-app.com/en/why-pay
title: Why does mangia cost? Your data isn't our business model.
description: mangia funds itself without ads or selling data. Why the app costs something — and what that means for your data.
locale: en
type: use-case
app_url: https://mangia-app.com/app-laden
alternate_languages:
  de: https://mangia-app.com/warum-bezahlen
  fr: https://mangia-app.com/fr/pourquoi-payer
  it: https://mangia-app.com/it/perche-pagare
  es: https://mangia-app.com/es/por-que-pagar
---
# Why does mangia cost? Your data isn't our business model.

> mangia funds itself without ads or selling data. Why the app costs something — and what that means for your data.

## Your data isn't a business model.

Free apps make money from what you eat and plan. Not mangia — that's why the app costs something.

## We analyse — but only for you.

mangia analyses what you cook: for the balance, for your children's taste profiles, for sorting your recipes. That's useful for you — and it stays with you. We don't share data, don't show ads, don't build behavioural profiles for third parties. That's why mangia costs something — not to get rich, but because it's our promise.

## Features

### Zero ads — ever
mangia funds itself through optional Plus features. Advertising is not a business model — and never will be.

### Your data, exportable
You can export all your recipes, plans and data as a ZIP — anytime, within minutes. And delete your account: permanently, no delay.

### GDPR-compliant, no ad tracking
No ad tracking, no cross-site tracking, no sharing with third parties. What you enter belongs to you.

## Frequently asked

**Why does mangia cost something?**

Because we don't show ads and don't sell data. Our revenue model relies on optional Plus features — balance, taste profile, unlimited generations. Core features (recipes, plan, shopping) are free.

**What does mangia store about me?**

Your recipes, your plan, your shopping lists and — if you use the Family module — your children's ratings. We only use this data to show you better suggestions and calculate your balance. No sharing with third parties.

**Can I export my data and delete my account?**

Yes. In settings you'll find the ZIP export of all your recipes and plans. You can delete your account yourself at any time — permanently and without delay.

**What's the difference from the normal privacy page?**

The privacy policy is the legal document. This page explains the why: why we don't have an ad model, what that means for you, and what our funding model looks like.

## Related

- **[Cooking without ads](/werbefrei)** — Your recipes in mangia — no banners, no pop-ups.
- **[Collect recipes](/rezepte-sammeln)** — All your recipes in one place — imported, not retyped.

## Your kitchen. Your data.

Start for free — no ads, your data stays yours.

→ **Start for free**